SkillsFuture

Brief
The SSG publishes a report annually to highlight jobs and insights into skills demands and growth economies for employees and employers  to plan their training and development needs. The task was to drive awareness of these  messages through a consistent  set of creatives. Especially highlighted were the Digital, Green and Care conomies.
 
Solution
A launch event on November 17, 2023 was the focal point of this awareness campaign. Apart from the stage backdrop and an attractive Powerpoint  summary prepared for the CEO to give sharp focus on the report findings, we were also tasked with e-invites, pre & post e-banners, social posts, infographics and carousels to  hype up the event and generate buzz and traffic.

Results
The live stream event was a resounding success with  great participation from employers, employees, HR coaches and government officials from the Ministry of Manpower.